For Web professionals

For architects and managers

• Easily manage the development, organization, classification, syndication, and aggregation of content
• Works with clients to architect online experiences.
• Manage migration projects, bring preexisting Web sites into the IKE.
• Track content workflow, including new objects and revisions.
• Receives notifications for stale content, investigates status, and coaches contributors to update or deactivate content.
• Manages content repository.
• Coach content owners to support standards.
• Assigns editing rights.
• Coaches users in creating forms and gathering data.
• Mixed purpose content repository for press releases, photographs, portfolios.
• Track derivatives (multiple versions for objects to be used in alternative contexts, such as image thumbnails, text for multiple clients including print on demand, small screens, etc.).
• Syndication and aggregation procedure (for RSS, e-mail subscriptions).
• Tools to help clients develop site structures, such as online outliners or wizard.
• No technical support required.

For producers and designers

• Easily produce online multimedia experiences, from concept to management to implementation.
• Apply a variety of online production skills to multimedia, which are easily managed and presented online.
• Support many academic and administrative areas with different business needs.
• Integrate visual design systems across media
• Develop interface patterns (XHTML, microformats, CSS) including appearance, function, and data queries.
• Update patterns, elements, and modules incrementally, as new interface conventions are adopted.
• Develop subsite identity within institutional branding, with flexible options for site look and layout.
• Create short video, audio, and animation segments that integrate with coverage in other media (i.e., text and imagery).
• Objects and and interfaces may be updated by a different person in future.
• Ability to design all aspects of interface, including appearance, function, and data queries.
• Ability to develop nested templates with logic … for multiple-level identity system interface.
• Upload assets, with metadata, to repository.
• Automated transcoding of derivatives for multiple uses.
• Collections for modular podcasts, and VR and audio tours.
• No technical support required.

For writers and editors

• Research, report, write, edit, and publish news posts, as assigned.
• Upload, classify, and publish text, images, and multimedia.
• Create content collections: image galleries, topical story collections, multimedia packages.
• Simple moderation queue for comments.
• Automatic click-through generation and analytics to track conversion goals.

For photographers and videographers