Category Archives: Home 4

Bates Home/Views: a one-year report

By Jay Collier | Published: March 9, 2010
The Home/Views site — the first phase of a whole-domain renovation for Bates College — was designed to improve first impressions, draw visitors toward their interests, and help them make a deeper connection with the College. We welcomed 260,000 absolute unique visitors to the combined www.bates.edu and home.bates.edu sites in January, 2010; annualized, that is [...]
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Measuring engagement: first impressions

By Jay Collier | Published: November 3, 2009
We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, www.bates.edu (home page and subsites) and home.bates.edu (the top levels and news site).
Also posted in Reports | 3 Comments

Background on Home 4

By Jay Collier | Published: October 30, 2009
I’ve been receiving inquiries about the deployment of our new home site, so I thought I’d post some background in case you’re interested. Thanks to David Kelly of Dickinson College for giving me permission to share his excellent questions.
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Bates and the Social Web

By Jay Collier | Published: October 30, 2009
Yours, Mine, and Ours – Redux The World Wide Web was conceived, from the start, as a social medium: as a space for virtual collaboration. Although it was dominated, during its early years, by the one-to-many broadcast model which preceded it, the Web has been evolving toward its potential as a social space for meaningful interaction.
Also posted in Bates Social, Ideas, Reports, Trends | 4 Comments