We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, www.bates.edu (home page and subsites) and home.bates.edu (the top levels and news site).
I’ve been receiving inquiries about the deployment of our new home site, so I thought I’d post some background in case you’re interested. Thanks to David Kelly of Dickinson College for giving me permission to share his excellent questions.
Yours, Mine, and Ours – Redux
The World Wide Web was conceived, from the start, as a social medium: as a space for virtual collaboration. Although it was dominated, during its early years, by the one-to-many broadcast model which preceded it, the Web has been evolving toward its potential as a social space for meaningful interaction.
Now that Home 4 is launched and undergoing continuous improvement, I’m wrapping up the launch project and preparing for our next program initiative: implementing a new content platform to support the renovation of official Web sites for academic departments and administrative offices. I’ll have a scope statement and draft plan to share next week.
In the [...]
Our staff, students, and partners are envisioning, architecting, and building next-generation online experiences. Our goal is to help Bates people connect with each other, both here on campus and around the world. Read more.
Measuring engagement: first impressions