When hits aren’t good enough …

By Jay Collier | Published: November 15, 2007

I’ve not heard this argument so well presented. It’s from Gerry McGovern.

“Early website management was obsessed with volume. Today, an increasing number of page impressions can mean a website is failing rather than succeeding. …

“Let’s say you launch a new product and there’s a problem with it, and you get lots of confused and annoyed customers coming to your website. Is that a good thing? Let’s say your website is so confusing that it takes 20 clicks to do something that can be done on a competitor’s website in 5. Is that a good thing?”

Read the complete article…

— Jay Collier

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